A Rolex isn’t just a watch—it’s a symbol of craftsmanship, precision, and timeless style. Unfortunately, that reputation has made Rolex one of the most counterfeited watch brands in the world.

At Olde Towne Jewelers in Santa Rosa, we’ve specialized in authenticating, buying, and selling Rolex watches for over 25 years. In this guide, we’ll share key tips to help you spot the difference between a genuine Rolex and a fake.

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Olde Towne Jewelers in Santa Rosa offers competitive prices that reflect the ongoing high value of gold in the market. Whether you’re clearing out inherited pieces, looking to sell off unused jewelry, or simply want to take advantage of high gold prices, Olde Towne Jewelers provides a trustworthy, profitable, and pleasant selling experience right here in our community.

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At Olde Towne Jewelers in Santa Rosa, CA, we understand that your watches and jewelry are more than just accessories—they are cherished possessions, often with sentimental value. Our expert repair services ensure that these treasured items are maintained in optimal condition and restored to their former glory when needed.

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When we think of jewelry, many envision sparkling diamonds and intricate designs often associated with women's fashion. However, the history of men's jewelry is rich and profound, dating back to ancient civilizations where jewelry signified status, power, and heritage. Today, men’s jewelry is making a significant resurgence, blending traditional designs with contemporary flair. At Olde Towne Jewelers in Santa Rosa, CA, we embrace this tradition by offering a curated collection of estate and vintage men's jewelry, providing timeless pieces that hold both historical and aesthetic value.

In this blog, we will explore the fascinating history of men's jewelry, the significance of men embracing styles such as pearl necklaces today, and the importance of purchasing vintage and estate men's jewelry from a trusted reseller. View Post

Vintage and Estate Jewelry Gifts for Mother's Day from Olde Towne Jewelers Mother's Day is approaching, and it's time to celebrate the remarkable women in our lives with gifts that reflect their timeless elegance and enduring love. This year, why not surprise Mom with a piece of vintage or estate... View Post

Rolex is a legendary brand with a long history of producing quality timepieces and many enthusiasts to snatch them up. The company has a reputation for precision, durability, and innovation, and this reputation translates into high demand for its watches as can be seen through the market for many of their models. View Post