Sell Your Gold in Santa Rosa
By Eric Iskin, owner of Olde Towne Jewelers since 1993
Most of us have a little pile of gold we never think about. A tangle of broken chains. A single earring whose match disappeared years ago. An old class ring, or a bracelet that went out of style. With gold prices where they’ve been lately, that pile is often worth more than people expect.
Bring it in. We’ll test it and weigh it in front of you and tell you what it’s worth. If you like the offer, we pay you on the spot. If not, you leave with your gold and a clear idea of its value.
What We Buy
- Gold jewelry in any karat, 10k to 24k, in any condition
- Broken chains, single earrings and mismatched pieces
- Class rings and old wedding bands
- Gold coins, bullion, scrap and dental gold
- Platinum and sterling silver
- Diamond jewelry
- Rings, pendants, necklaces, bracelets, pins, brooches and charms
You don’t need to clean it, sort it or know what it is. Bring it all and we’ll figure it out with you.
How We Price Your Gold
Three things set the price: the weight, the karat, and the market price of gold that day. Higher karat means more pure gold, so more value per gram.
We test and weigh everything in front of you and show you how the number adds up. You should understand what you’re selling before you decide to sell it.
Gold is what we work with every day. Besides buying it, we carry handcrafted California Gold Jewelry made from 20 karat Northern California gold.
Before You Sell
- Don’t melt or repair anything first. Melting old family gold usually costs you value and history. Let us see it as it is.
- Bring everything at once. Small pieces add up, and one offer for the whole lot is simpler.
- Ask about the sentimental pieces. If something matters to you, we can talk about resetting the stones or redesigning it instead.
- Handling an inheritance? See our estate buying page. A professional appraisal gives you peace of mind before anything changes hands.
Cash or Trade Credit
If you’d like something from our cases, ask about trading. We can usually offer more in store credit than in cash, and we’ll show you both numbers.
No Appointment, No Pressure
Stop by our Railroad Square store Monday through Saturday, 10am to 5:30pm. One of us will look at your pieces and explain what they’re worth. There’s no obligation to sell.
Why Sell Locally
Plenty of places will buy gold. Mail-in buyers and pop-up “cash for gold” events are easy to find. The difference is who you’re dealing with, and whether you can walk back in with a question.
We’ve been buying gold in Santa Rosa since 1993. We’re accredited with the Better Business Bureau, and many of our customers have been coming back for years. You get a real conversation and an honest offer, face to face.
Selling a watch too? See how our watch buying works.
Visit Us
Historic Railroad Square
125 4th St., Santa Rosa, CA 95401
Monday to Saturday, 10am to 5:30pm
707-577-8813
St. Francis Shopping Center
110 Calistoga Rd., Santa Rosa, CA 95409
Tuesday to Friday, 10am to 5pm
707-539-7002
Toll free: 800-286-7355
What Our Customers Are Saying
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"Very friendly staff. I brought in a collection of silver and gold jewelry my parents had found over the years. Terry tested everything right in front of me and explained what I had, no secrets, no pressure. I thought I'd get a few hundred dollars, but I walked out with $1,750. The whole experience was easy, transparent, and respectful. I'll definitely be back."
– Satisfied Customer via Yelp