Sell Your Rolex or Luxury Watch in Sonoma County with Confidence
Looking to sell your Rolex or luxury timepiece in Sonoma County, Napa County, or Marin County? Olde Towne Jewelers in Santa Rosa has been a trusted name in watch buying since 1993 — and we’re known for paying more than the competition for over 30 years.
Whether you have a single Rolex or an entire collection of fine watches, we’re here to offer expert evaluations, top-dollar offers, and immediate payment — all with no hidden fees or commissions.
Call now to schedule your private appointment: 707-577-8813
Walk-ins welcome at both of our Santa Rosa locations.
Why Choose Olde Towne Jewelers to Sell Your Rolex or Luxury Watch?
✔ Over 30 Years of Experience
Since 1993, we’ve helped tens of thousands of clients sell their high-end watches with confidence. From Rolex and Patek Philippe to Cartier, Audemars Piguet, and Vacheron Constantin, we understand the market value of your timepiece — and pay accordingly.
✔ Local, Personalized Service
Selling your watch is a personal decision, and we treat it that way. We offer discreet, one-on-one consultations at both of our Santa Rosa showrooms, Monday through Saturday. No pressure. No obligation.
✔ Honest Appraisals & Immediate Payment
Our specialists provide fair, transparent evaluations based on current market demand. If you accept our offer, you’ll receive payment on the spot — no waiting, no fees, and no surprises.
How Our Watch Buying Process Works
Schedule Your Visit
Choose a time that works for you. You can call or stop by either Santa Rosa location.
Meet with a Watch Specialist
You’ll meet face-to-face with a knowledgeable expert who will inspect your timepiece and explain its value.
Receive a Firm Offer
Once evaluated, we’ll present a competitive, no-pressure offer based on your watch’s condition, brand, and market value.
Get Paid Instantly
If you accept the offer, we’ll issue immediate payment — no waiting period, no commissions, no hassle.
Serving Sonoma, Napa & Marin County Watch Sellers Since 1993
At Olde Towne Jewelers, we’re proud to be one of Northern California’s most respected watch buyers. Our commitment to honesty, discretion, and value has made us the go-to destination for those looking to sell their Rolex, Omega, IWC, Panerai, and other fine timepieces.
Visit us in Historic Railroad Square or the St. Francis Shopping Center
Open Monday–Saturday, 10:00 AM to 5:30 PM
Ready to discover what your Rolex or luxury watch is worth?
Call 707-577-8813 today and schedule your complimentary consultation.