Sell Your Rolex or Luxury Watch

There's a good chance a nice watch is sitting in a drawer at your house right now. Maybe it was a gift. Maybe you inherited it, or wore it for ten years and then replaced it. Fine watches hold their value in a way most things don't, and a lot of people are surprised by what an old watch is worth today.

We've been buying and selling fine watches in Santa Rosa since 1993, for sellers across Sonoma, Napa and Marin counties. Bring yours in and we'll look at it together.

We buy Rolex and other luxury watches

Watches We Buy

We buy wristwatches and pocket watches, from everyday luxury names to serious collector pieces. That includes Rolex, Omega, Patek Philippe, Cartier, Tudor, Audemars Piguet, Vacheron Constantin, IWC, Panerai, Breitling, Longines and Hamilton, along with vintage and antique pocket watches.

You don't need to know the model or the year. Working or not, complete or not, it's worth a conversation. Some of the pieces people almost throw away turn out to be the most interesting.

Just about everything has crossed our counter at Railroad Square, from vintage Longines and Hamilton to modern Rolex and Omega. Eric, our owner, will happily walk you through the history of a single watch.

What Affects Your Offer

  • Brand and model. Some names and references hold their value far better than others. Some vintage models are more sought after than new ones.
  • Condition. Original dials, hands and cases matter to collectors. Honest wear is expected, but originality counts.
  • Box and papers. Bring the original box, warranty card, receipts or service records if you have them. They can raise an offer.
  • Service and rarity. A recently serviced movement, or a limited or discontinued model, adds value.

You don't have to sort any of this out ahead of time. It just helps to know why one watch brings more than another.

How It Works

  1. Come in. Stop by either store, or call ahead if you'd like a set time.
  2. We look at it together. We examine the watch in front of you and explain what we see.
  3. You get an offer. It's based on the brand, model, condition and today's market.
  4. Get paid the same day. If the offer works for you, we pay you on the spot. No fees, no commissions, and no shipping your watch to a stranger.

There's never any pressure to say yes. Settling an estate? We can also arrange a professional appraisal.

Why Sell Locally

Mail-in buyers and pawn shops are easy to find online. The trouble is you rarely get to look someone in the eye, and you can't walk back in with a question.

We've been here since 1993, we're accredited with the Better Business Bureau, and our customers tend to come back. When you sell to a local shop, you get a real person and a fair offer for something that took real craftsmanship to build.

Visit Us

Historic Railroad Square
125 4th St., Santa Rosa, CA 95401
Monday to Saturday, 10am to 5:30pm
707-577-8813

St. Francis Shopping Center
110 Calistoga Rd., Santa Rosa, CA 95409
Tuesday to Friday, 10am to 5pm
707-539-7002

Want to know what your watch is worth?
Call 707-577-8813 or stop by.