You have a watch sitting in a drawer and you are wondering if it is time to sell. Learn what affects watch value, why papers and boxes matter, and what to expect when selling luxury watches like Rolex, Omega, and Patek Philippe in Santa Rosa.

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If you were born in April, you won the birthstone lottery. While other months get amethyst, aquamarine, or garnet, April gets the diamond. Learn what makes diamonds special, why vintage diamonds offer better value, and how to choose quality diamond jewelry that lasts.

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Spring is a natural time to open drawers you have not touched in months and ask what you actually have. If you are sitting on gold, estate jewelry, or a vintage watch, you may be surprised what it is worth. Here is what to know before you come in.

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Aquamarine has captivated gem lovers for centuries, and for good reason. Learn the history behind March's birthstone, why it works so well in jewelry, and how to find or create an aquamarine piece worth keeping for a lifetime.

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February babies have something to celebrate beyond shorter days and lingering winter. Their birthstone, amethyst, brings a splash of royal purple to the coldest month of the year. This stunning gemstone has captivated humanity for thousands of years, ranking among the most precious stones worn by royalty across Europe. At Olde Towne Jewelers, we understand that choosing the perfect amethyst jewelry means understanding the stone's remarkable history, from ancient Greek beliefs about its protective powers to its enduring appeal in contemporary designs.

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There's something magical about vintage jewelry that modern pieces just can't replicate. Maybe it's the weight of history they carry, or the stories whispered through their delicate settings and well-worn bands. When Valentine's Day rolls around, instead of reaching for the newest sparkle in the display case, consider a vintage piece that already has a story to tell. Every vintage ring, necklace, or bracelet has lived a life before it finds its way to you, making these treasures perfect for expressing a love that endures.

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