Santa Rosa’s Trusted Gold & Jewelry Buyer for Over 30 Years
We Pay Top Dollar for Your Gold, Jewelry & Luxury Watches – Including Rolex
If you’re looking to sell your gold, fine jewelry, or luxury timepieces in Sonoma County, Olde Towne Jewelers has been the trusted name for more than three decades. With gold prices remaining historically high due to demand across industries—from technology to medicine—there’s never been a better time to sell. But in today’s market, it’s essential to work with a local expert you can trust—not a mail-in or pop-up “cash for gold” operation that offers pennies on the dollar.
Why Choose Olde Towne Jewelers in Santa Rosa?
Because we offer experience, transparency, and the highest payouts in the region.
Unlike many short-lived gold-buying businesses, Olde Towne Jewelers has been buying and selling gold, platinum, silver, and diamonds in the Santa Rosa and greater Bay Area for over 30 years. Our expert staff evaluates each piece with care and attention to current market values. Whether you’re selling a few pieces from your jewelry box or liquidating a full estate, we’re here to provide you with a safe, no-pressure environment and honest evaluations.
What We Buy:
Gold (any karat), Silver, Platinum
Diamond Jewelry
Earrings, Necklaces, Bracelets, Pins, Brooches
Rings, Pendants, Chains, and Charms
Bullion, Scrap Gold, and Dental Gold
Luxury Watches: Rolex, Omega, Patek Philippe, and more
Broken or mismatched jewelry pieces
Get More When You Trade:
If you're interested in purchasing a new piece from our vast estate and antique jewelry collection, we offer even greater value when you choose to trade your items. For example, if we offer $500 in cash, we may extend $750 or more in store credit toward a new purchase. Your old jewelry could be worth far more than cash when applied to something you’ll truly love.
Know What You Have—No Obligation to Sell
Curious about what your items are worth? Stop by anytime—no appointment needed—Monday through Saturday, 10:00 AM to 5:30 PM. One of our experts will evaluate your items and explain their value without pressure or obligation. We believe in educating our customers and offering the courtesy, respect, and discretion you deserve.
Don’t Risk Shipping Your Valuables—Visit Us Locally in Santa Rosa
Avoid the uncertainty of mailing your valuables to faceless online buyers or temporary hotel pop-ups. At Olde Towne Jewelers, you’ll work face-to-face with knowledgeable professionals who care about building long-term relationships with our customers.
Ready to Sell Your Rolex in Santa Rosa?
We make it fast, easy, and profitable.
We specialize in the purchase and sale of high-end timepieces, including Rolex, Patek Philippe, Omega, and other fine Swiss and American wrist and pocket watches. Whether you’re looking to sell outright or upgrade to another model, we’ll offer top market value and a seamless experience from start to finish.
Visit Olde Towne Jewelers Today
📍 125 4th Street – Historic Railroad Square, Santa Rosa
📍 110 Calistoga Road – St. Francis Shopping Center, Santa Rosa
📞 Call 707-577-8813 or 800-286-7355
Selling gold or a luxury watch in Santa Rosa? Choose the name locals trust—Olde Towne Jewelers.