We Buy Your Gold & Gold Jewelry In Sonoma County and Beyond!


Olde Towne Jewelers In Consistently Pays More For Your Gold & Gold Jewelry
Than The Competition And We Pride Ourselves On This Fact.

Call Today To Schedule Your Appraisal Consultation 707-360-6511.


There is a huge demand for gold today, not only for aesthetic, but industrial, medical, and technological applications as well. With this increase in demand, gold prices continue to remain high. However, these surges in gold demand and value have brought with it a rapid increase in fly by night and internet “Cash for Gold” companies. Most often, these operations pay only pennies on the dollar for what your items are truly worth, and what’s more, often times require you to mail in your items. Olde Towne Jewelers located in Santa Rosa takes pride in offering a refreshing approach that is surprisingly quite contrary to what you will find in most other retail jewelry stores, gold purchasing establishments, and pawnshops.


Experience, Knowledge and Integrity is the foundation for how we do business at Olde Towne Jewelers. For over two decades we have been offering the greater bay area extremely competitive, fair, and consistent prices for your unused and unwanted gold, silver, and platinum. Olde Towne Jewelers located in Santa Rosa consistently pays more than the competition and we pride ourselves on this fact.

Shop around and then come see us at Olde Towne Jewelers.




Olde Towne Jewelers In Santa Rosa Consistently Pays More Than The  Competition And We Pride Ourselves On This Fact.




Quite likely, we will beat any legitimate offer you have received. We have specifically been buying gold jewelry and gold items for the past 25 years, while many gold buying operations have only been in business since the start of the gold buying fad. Whether you are bringing in items from your jewelry box that you no longer wear or liquidating an entire estate, we are here to offer you a comfortable, safe and easy way to sell your gold of any karat, silver, platinum, diamonds, as well other jewelry and valuables. We buy earrings, bracelets, rings, chains, pins, pendants, watches, and even broken or mismatched gold, silver and platinum items. We additionally buy bullion and scrap gold. Premiums are paid on items that have value on the secondary market. You can even trade your items toward a new purchase! With thousands of fine jewelry items and watches in stock, trading in your unwanted, outdated jewelry for something that you will use and treasure is a great option! We always give you higher trade in value if a new jewelry acquisition is of interest. For example, if we offer you $500 for some items, but you prefer to trade the items towards something in our showcase, we might extend $750 or more towards your new purchase. Your old gold, jewelry, and watches is actually better than cash when contemplating a new piece!




Olde Towne Jewelers Will Educate You About Exactly What You Have With No Commitment TO SELL Whatsoever.




Whether you are simply curious about the value of one piece, or needing to get rid of many items, feel free to come in anytime and speak with us in person Monday through Saturday 10:00 am until 5:30 pm, NO APPOINTMENT NEEDED and absolutely no pressure. You can also call us and make an appointment at your convenience. We will offer you the respect, courtesy, and discretion you deserve and educate you about exactly what you have with no commitment whatsoever. We are local and value our customers and your business and want to offer you stellar service for years to come. Don’t trust your items with a fly by night hotel operation that doesn’t care about how they treat their customers that they will never see again, and don’t risk losing your items in the mail. Whether you bring your items to Olde Towne Jewelers out of curiosity or necessity, we vow to offer you the best customer experience possible.




Hear What Our Customers Are Saying!



"Very friendly staff. I made an appointment with them to sell all the jewelry my parents had collected with metal detectors over the years.

I had asked a friend for a good pawn shop or jeweler in the area to sell my jewelry to and she didn't think that any of them where operating.

Then I saw the excellent review of Olde Towne on Yelp and decided to give it a try. I called and set up an appointment. I had silver rings and gold. Terry was very helpful and everyone wore masks and we conversed between a plastic shield.

He demonstrated how he tests all the gold to determine its karat right in front of me, not in the back of the jewelry store, like I've had with other jewelers elsewhere.

I thought I'd get just a few hundred for all of it, but I walked away with $1750.

Terry was very knowledgeable and I plan to come back with more jewelry in the future."