We Buy Gold in Sonoma County — Get the Highest Payout at Olde Towne Jewelers

Looking to sell your gold or gold jewelry in Sonoma County? At Olde Towne Jewelers in Santa Rosa, we’re proud to consistently offer higher payouts than national “cash for gold” companies and local competitors. With over 25 years of experience, our knowledgeable team offers a transparent, trustworthy, and respectful selling experience — no pressure, no gimmicks.

📞 Call us today to schedule your free gold appraisal: 707-360-6511
Or stop by anytime Monday–Saturday, 10:00 am to 5:30 pm — no appointment needed.

Why Choose Olde Towne Jewelers When Selling Your Gold in Santa Rosa?

With gold prices remaining high due to strong global demand across industries — from fine jewelry to technology and medicine — many people are choosing to sell their unused or inherited gold. Unfortunately, that surge has brought an influx of unreliable pop-up buyers and internet-based “mail-in” operations offering low-ball prices.

At Olde Towne Jewelers, we do things differently:

  • We evaluate your gold in front of you, never in a back room.

  • We explain exactly what you have — including karat, weight, and resale value.

  • We offer competitive, honest pricing with zero pressure to sell.

  • We are local, established, and family-owned, serving Sonoma County for decades.

Skip the hotel buyers and risky mail-in programs. Sell your gold locally to professionals you can trust.

What We Buy

Whether you’re clearing out a jewelry box or handling an estate, we buy:

  • Gold jewelry of any karat (even broken or mismatched pieces)

  • Silver and platinum

  • Diamond jewelry

  • Luxury watches

  • Scrap gold and bullion

Want to upgrade instead of sell? You can trade in your items for something new! We often offer 25–50% more value when you choose to trade rather than cash out.

💡 Example: If your gold is valued at $500 in cash, we may offer $750 or more toward something you truly love from our extensive estate jewelry and watch collection.

No Commitment. No Pressure. Just Honest Appraisals.

Whether you’re selling one item or many, we invite you to visit us and explore your options. Our process is relaxed, informative, and private. We believe in earning your trust — and your repeat business — by treating every customer with respect and care.

What Our Customers Are Saying

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“Very friendly staff. I brought in a collection of silver and gold jewelry my parents had found over the years. Terry tested everything right in front of me and explained what I had — no secrets, no pressure. I thought I’d get a few hundred dollars, but I walked out with $1,750. The whole experience was easy, transparent, and respectful. I’ll definitely be back.”
– Satisfied Customer via Yelp


Ready to Find Out What Your Gold is Worth?

Visit Olde Towne Jewelers in Historic Railroad Square and experience the difference of working with Sonoma County’s original and most trusted estate jeweler.

📍125 4th Street, Santa Rosa, CA
📞 Call us at 707-360-6511 or stop by Mon–Sat, 10am–5:30pm.