The fall season is the perfect time to clear out your jewelry box and turn forgotten treasures into extra cash. At Olde Towne Jewelers, we make it simple, secure, and rewarding to sell your unwanted gold, estate jewelry, and luxury watches.

Why Sell in September and October?

The months leading into the holiday season are when expenses start to climb — travel, gifts, and gatherings. By selling gold or a timepiece you no longer wear, you can give yourself a financial boost before the holidays arrive.

What We Buy

Our team has decades of experience buying and appraising:

• Gold Jewelry — broken chains, single earrings, rings, or entire collections.

• Estate Jewelry — antique, vintage, or modern pieces of any style or condition.

• Luxury Watches — including Rolex, Patek Philippe, Cartier, IWC, Panerai, Audemars Piguet, and more.

Why Choose Olde Towne Jewelers?

We are Sonoma County’s trusted gold and watch buyers, with expert appraisers and a master watchmaker on staff. Unlike many buyers, we evaluate both the intrinsic value of your gold and the collectible value of your jewelry or watch. That means you’ll always get the fairest offer.

Quick, Secure, and Local

• Walk in anytime during business hours for a free evaluation.

• Get paid on the spot if you decide to sell.

• Two convenient Santa Rosa locations make the process simple and discreet.

Start the Season Fresh

Instead of letting old pieces collect dust, bring them to Olde Towne Jewelers and walk away with extra spending money. Whether you want to upgrade your collection or simply pad your holiday budget, now is the time to sell.

And if you’re planning a proposal this season, explore our Engagement Rings Santa Rosa collection and discover why we’re known as Sonoma County’s destination for fine estate and antique rings.