Is a Rolex Watch a Good Investment?

Rolex watches are an excellent investment choice (for collectors and investors alike).

Investing in a Rolex Watch is a very smart decision. They are considered a valuable asset, that very often will appreciate over time. They are admired for their quality, precision, and durability as well as notoriety. After all, the brand name itself carries a lot of clout not only with collectors but even those who have little experience with the brand. Rolex is one of the most well-known and respected brands that produces limited numbers of watches annually, making them rare, exclusive, and highly collectible.

1991 Rolex 14060 Submariner Stainless Steel Non Date Man's Watch

1991 Rolex 14060 Submariner Stainless Steel Non Date Man's Watch

Rolex has historical significance.

Rolexes like other luxury brand high-quality watches are often produced using precious metals and gemstones like gold and diamonds, which can also appreciate in or at least hold their value over time. Additionally, some Rolex Models have gained historical significance adding to their value. Think Paul Newman and Steve McQueen. However, not all Rolex watches have the same investment potential as those referenced above. The value you get when selling your Rolex watch depends on factors such as model, rarity, condition, market demand, and box/papers. To add further value parameters - and also some complexity to the matter - sometimes the way your model ages (like a tropical dial) can increase its value over one that shows no age in that same aspect. Certain bezels may increase the value proposition, tightness of bracelet, sticker intact on the case back, etc. The list goes on.

The Rolex brand is in high demand.

Rolex is a legendary brand with a long history of producing quality timepieces and many enthusiasts to snatch them up. The company has a reputation for precision, durability, and innovation, and this reputation translates into high demand for its watches as can be seen through the market for many of their models.

Rolex also increases potential value by producing a limited number of watches yearly, increasing their rarity and exclusivity. This rarity can drive up the value of certain Rolex models, especially those highly sought after by watch collectors.

The brand consistently produces watches using high-quality materials, including precious metals and gemstones as mentioned. Many of these materials like gold especially can appreciate in value over time, further increasing their value. However, even stainless steel models can fetch high prices and many times are more sought after than their gold counterparts.

Some Rolex watches have a historical significance that can further add value. For example, a Rolex watch worn by a famous person or used during a significant event can increase in value due to its historical significance.  The 17.75 million dollar figure fetched for Paul Newman's Rolex Daytona or the multiple models made famous by Steve McQueen (1655 Explorer II or his own Submariners) are great examples of the sky high prices a Rolex can garner.

These are some of the main reasons that make Rolex watches a valuable asset for collectors and investors.

However, it's worth noting that not all Rolex watches are created equal regarding investment potential. And the value you get when you sell a Rolex depends on various factors, like:

  • Model
  • Rarity
  • Condition
  • Box/Papers
  • Market Demand


Stunning Rolex 116300 Datejust II Blue Dial Stainless Steel 41mm Watch XLNT
Stunning Rolex 116300 Datejust II Blue Dial Stainless Steel 41mm Watch XLNT


In conclusion, Rolex watches are an excellent investment choice for collectors and investors alike.

Some Rolex models are more popular than others and therefore, more likely to appreciate in value. The Rolex Submariner is a classic and iconic model that has undergone several design changes and improvements over the years, making it highly sought after for its elegant design and accuracy in the dive and sport model category. Similarly, the Rolex Daytona is another popular model particularly among collectors, due to its unique features, high-quality craftsmanship, and association with racing legends. Of course, the GMT-Master and GMT-Master II, popular among pilots/aviators and travelers, have almost always been in high demand since their release to those outside those arenas as well, thanks to its ability to display multiple time zones, improved design, and functionality amongst many other reasons dependent on specific model and year.

Olde Towne Jewelers - Santa Rosa, California

If you would like to invest in or start collecting Rolex Watches Olde Towne Jewelers in Santa Rosa is an industry leader in buying and selling Rolex and other luxury watches. Our staff is expert in their long lineage and know the ins and outs of what make each a great investment potential. We have many decades of experience in both collecting and selling Rolex Watches; and have a large inventory of these classic timepieces. Since 1993, we’ve served tens of thousands of clients that are in the market for a new, preowned Rolex Watch.

Olde Towne Jewelers is the largest watch service center north of San Francisco,
servicing most of Sonoma County’s timepieces for over 20 years. When you’re ready, please schedule a visit for a personal one-on-one appointment with one of our Rolex Watch experts at our Downtown Santa Rosa Historic Railroad Square Location.

Olde Towne Jewelers - Call Today 707-285-9454

125 4TH ST. SANTA ROSA CA 95401
Mon – Sat, 10am – 5:30pm