How to Sell Your Gold in Santa Rosa and Get a Fair Price
By Eric Iskin, Owner of Olde Towne Jewelers, serving Santa Rosa since 1993
Most of us have a little pile of gold we never think about. A tangle of broken chains, a single earring whose match disappeared years ago, an old class ring, a bracelet that went out of style. With gold prices sitting where they have been lately, that forgotten pile is worth more than a lot of people expect.
If you have been meaning to turn some of it into cash, here is how to sell your gold in Santa Rosa without second-guessing yourself.
What counts as gold worth selling
Almost more than you would think. We buy gold in just about every form:
- Gold jewelry in any karat, from 10k up to 24k, and in any condition
- Broken or damaged pieces, single earrings, and tangled chains
- Class rings, old wedding bands, and dental gold
- Gold coins and bullion
- Platinum and sterling silver, since we buy those too
You do not need to clean it, sort it, or know what it is. Bring it all in and we will figure it out with you.
How gold is actually valued
The math behind a gold offer is less mysterious than it seems. Three things drive it: the weight of the piece, its purity or karat, and the current market price of gold that day. Higher karat means more pure gold, which means more value per gram. We test and weigh everything in front of you so you can see how the number comes together, rather than handing you a figure out of thin air.
That transparency is the whole point. You should understand what you are selling before you decide to sell it. Gold is something we live and breathe here. Alongside buying it, we carry handcrafted California Gold Jewelry made from 20 karat Northern California gold, so we spend our days working with the real thing and know exactly what it is worth.
A few tips before you sell
- Do not melt or repair anything first. Melting down old family gold almost always costs you value and history. Let us look at it as it is.
- Bring everything at once. Small pieces add up, and it is easier to get one fair offer for the lot.
- Ask about the sentimental pieces. If something has meaning, we can talk about resetting the stones or redesigning it instead of selling.
- Get an appraisal for estate items. If you are handling an inheritance, a professional appraisal gives you peace of mind before anything changes hands.
Sell your gold to someone you can trust
There are plenty of places that will buy gold. The difference is who you are dealing with. We have been buying gold in Santa Rosa since 1993, more than thirty years of fair prices and repeat customers, and we are accredited with the Better Business Bureau. When you sell to a local shop you can walk back into, you get a real conversation and an honest offer.
Bring your gold by either of our Santa Rosa locations or give us a call. We are happy to take a look and tell you what it is worth, no pressure to sell.
Historic Railroad Square 125 4th St, Santa Rosa, CA 95401 Mon to Sat, 10am to 5:30pm 707-577-8813
St. Francis Shopping Center 110 Calistoga Rd, Santa Rosa, CA 95409 Tue to Fri, 10am to 5:00pm 707-539-7002
Toll free: 800-286-7355
About Olde Towne Jewelers: Locally owned in Santa Rosa since 1993, Olde Towne Jewelers is Sonoma County's trusted buyer and seller of fine jewelry, luxury watches, and estate collections. Owner Eric and the team are known for taking the time to explain what your pieces are actually worth, with no pressure to sell. Accredited with the Better Business Bureau, with two locations in Santa Rosa.